The Women's Issues E-Mail List
Everything in the store transported you into this idea. The brands were so hyper realized.
Then there was UNITS, which was a completely different animal.
Units had an amazing concept.
It was like a modular system for dressing.
The woman who started it, Sandra Garratt, was American. It was basically a mass-market sensibility of what Yohji Yamamoto was doing.
Like a tube that was a skirt but could also be a dress.
A lot of what American Apparel was originally, is based on this UNITS structure. The whole store was modular designed to match the clothes. It was a revelation in a mall in Ohio!
“Moving to New York ended up bringing me closer to home. Berkeley ceased to be the city where I lived, and became instead a set of values and memories—a nationality.
Suddenly I was Californian, something I’d never been before… How wonderful is it to explain away your peculiarities by attributing them to some faraway place!”
Sorry I’ve been MIA! I’m out of hiding to tell you that I wrote about plus-size fashion bloggers.
I wrote a story about indie boutiques across the country using the Internet and thriving.
I found and completely geeked out over an X-Girl zine from 1994.
I woke up to this on the chalkboard across from my room. Yes, I am 35 and living in a dorm for part of the summer.