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Everything in the store transported you into this idea. The brands were so hyper realized.
Then there was UNITS, which was a completely different animal.
Units had an amazing concept.
It was like a modular system for dressing.
The woman who started it, Sandra Garratt, was American. It was basically a mass-market sensibility of what Yohji Yamamoto was doing.
Like a tube that was a skirt but could also be a dress.
A lot of what American Apparel was originally, is based on this UNITS structure. The whole store was modular designed to match the clothes. It was a revelation in a mall in Ohio!
“Moving to New York ended up bringing me closer to home. Berkeley ceased to be the city where I lived, and became instead a set of values and memories—a nationality.
Suddenly I was Californian, something I’d never been before… How wonderful is it to explain away your peculiarities by attributing them to some faraway place!”
Cometbus #55
Sorry I’ve been MIA! I’m out of hiding to tell you that I wrote about plus-size fashion bloggers.
I wrote a story about indie boutiques across the country using the Internet and thriving.
I found and completely geeked out over an X-Girl zine from 1994.
I woke up to this on the chalkboard across from my room. Yes, I am 35 and living in a dorm for part of the summer.
yes
(Source: loveandseewhathappens)
(Source: marisnewdarts)